Sunday, December 2, 2012

RATATAT - NECKBRACE

RATATAT - NECKBRACE another totally abnormal and awesome video by these guys. I think as far as music videos go these guys are becoming my favorite. In music class in college a professor had big head in the music biz come speak to our class. I forget her name. She claimed that because of the dying music industry people have much less money to spend on videos but videos are still very important for the artist. Back in the 90's artist would spend millions on a video, no problem, because they were actually making enough record sales to support it (some anyhow). Now a days there is not enough money to spend that kind of doe on a video. The task at hand now is to create a 1 million dollar video with $25,000 or less. The directors who can do great videos for $10,000 are the ones who will succeed. That being said. Ratatat is doing a great job at creating entertaining and cheap videos. I can't imagine this video cost more than $3000. I bet it was much less and look how cool it is. It just goes to show that a little creativity can go a long way. Do you think it's a good think that artist don't spend millions on videos anymore? I believe it's forcing creativity. Of course there will always be the show offs like Lady Gaga, Britney Spears, Maroon 5  and all the other super pop stars like Bieber spending skrill on mega videos but who cares, they all suck anyway. This video was apparently directed by E*VAX the Ratatat member Evan Mast. Good job Evan!

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